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Innovation

The value we place on innovation guides everything we do, from our product collection and tailored services through to our supply chain and internal operations. We strive to remain at the forefront of the packaging industry’s capabilities with a proactive approach that finds sustainable solutions with ease and efficiency.

Award Winning Packaging Innovation

We have won multiple awards for our innovative approach including two innovation awards in 2024 for the development of ‘HeatWave’, a heat-retention insert for takeaway pizza boxes. This included winning the category of ‘Business & Product Innovation’ at the PAPA Awards, a ceremony that recognises the biggest achievements across this vast section of the UK foodservice industry. HeatWave was also recognised for its innovative design at the 2024 ‘Lunch’ show at London’s ExCeL. Featured as part of the event’s ‘Innovation Challenge’, HeatWave was given the highest possible Gold award by the panel of expert industry judges.

We were also recognised as ‘Highly Commended’ for the ‘Innovations in Packaging’ award at the 2023 Footprint Awards. This was in recognition of the innovation behind the development of our ‘Crave’ foodservice packaging range – a collection of takeaway food containers that combine quantifiable sustainability benefits with complete practicality & impressive performance.

Innovation Gallery

Have a bespoke innovative packaging idea?

Have you seen something you like but don’t know where to buy it? Or had an idea but you don’t know what next? Use our LiveChat feature to share you ideas and documents and we will help make it a reality for you.

Innovation

The value we place on innovation guides everything we do as a business, from our product collection and tailored services through to our supply chain and even our internal operations. We strive to always remain at the very forefront of the packaging industry’s capabilities with a proactive approach that finds sustainable solutions with ease and efficiency.

Award Winning Packaging Innovation

We have won multiple awards for our innovative approach including two innovation awards in 2024 for the development of ‘HeatWave’, a heat-retention insert for takeaway pizza boxes. This included winning the category of ‘Business & Product Innovation’ at the PAPA Awards, a ceremony that recognises the biggest achievements across this vast section of the UK foodservice industry. HeatWave was also recognised for its innovative design at the 2024 ‘Lunch’ show at London’s ExCeL. Featured as part of the event’s ‘Innovation Challenge’, HeatWave was given the highest possible Gold award by the panel of expert industry judges.

We were also recognised as ‘Highly Commended’ for the ‘Innovations in Packaging’ award at the 2023 Footprint Awards. This was in recognition of the innovation behind the development of our ‘Crave’ foodservice packaging range – a collection of takeaway food containers that combine quantifiable sustainability benefits with complete practicality & impressive performance.

For both our foodservice and grocery clients, we filter our approach through our ‘4 Pillars of Excellence™’. By consistently processing our solutions through these four key criteria, we ensure that each packaging project delivers client value at every stage.

This dedicated, holistic approach looks in detail at the environmental sustainability of packaging, the performance characteristics required, how we can lower operational costs for our clients and the use of our highly reliable supply chain that’s backed up by state-of-the-art technology.

Each of these key criteria are approached with an innovative mindset as we look to strive for continuous improvements through embracing the very latest material technologies, production techniques and operational systems.

Innovation through our 'Four Pillars of Excellence™'

For both our foodservice and grocery clients, we filter our approach through our ‘4 Pillars of Excellence™’. By consistently processing our solutions through these four key criteria, we ensure that each packaging project delivers client value at every stage.

This dedicated, holistic approach looks in detail at the environmental sustainability of packaging, the performance characteristics required, how we can lower operational costs for our clients and the use of our highly reliable supply chain that’s backed up by state-of-the-art technology.

Each of these key criteria are approached with an innovative mindset as we look to strive for continuous improvements through embracing the very latest material technologies, production techniques and operational systems.

Innovation Gallery

Some of our most renowned packaging innovations have been utilised by the biggest names in the UK’s grocery and foodservice retail industries. Many of these projects been at the forefront of some of the most important shifts within retail environments and consumer shopping preferences. Behind these projects are also a series of packaging innovations undergoing vital trial tests and prototyping development. Below, you find a highlighted selection of both some of most publicised packaging innovations as well as current exciting projects that are currently launching through to market.

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BeviBag

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'HeatWave'
Thermal Pizza Box Liners

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rPET Hot Drinks Lids

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SushiPack

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Ilip Punnets

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Crave Range
Manufacturing Process

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'StikLok'
Tamper-Evident Bags

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Banana Bands

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AgriBlend

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Topseal Card Punnets

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Compartmental Punnet
Product Development

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Herb Sleeves
Product Development

Product Range

Our product collection offers a vast range of packaging for both the grocery and foodservice sectors. We currently offer products manufactured from more than 20 different material options, satisfying various practical, logistic and sustainable considerations. We also continuously innovate with our tailored and unique solutions, which we have provided for brands across the market. 

Latest Innovation News

Westpak are pleased to announce they will be exhibiting at Packaging Innovations 2025. The two-day exhibition takes place at the NEC Birmingham from 12th – 13th February 2025 and showcases the leading innovative brands and products from across the UK packaging industry.

Latest Innovation News

Westpak are pleased to announce they will be exhibiting at Packaging Innovations 2025. The two-day exhibition takes place at the NEC Birmingham from 12th – 13th February 2025 and showcases the leading innovative brands and products from across the UK packaging industry.

Have a Bespoke Innovative Packaging Idea?

Have you seen something you like but don’t know where to buy it? Or had an idea but you don’t know what next? Get in touch to share you ideas and we will help make it a reality for you.
Get in touch
Our team are on hand to discuss how we can utilise our innovative approach to solve your unique packaging requirements. Contact us today on 01322 284455 or by emailing [email protected].

Get In Touch

Our team are on hand to discuss how we can utilise our innovative approach to solve your unique packaging requirements, balancing core business objectives and efficiencies with an expertise in environmental awareness. Contact us today on 01322 284455 or by emailing [email protected].

Westpak Group Ltd, 2025   |   Bold Thinking, Reliable Execution